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Susan A. Friedman, Speaker - |
Susan works with organizations who want
to attract new business at trade shows,
and with exhibitors or show organizers
who want to retain and grow their
customer base.
She works one-on-one or with teams to
help boost trade show results. She also
conducts presentations and workshops for
groups nationally and internationally.
Her flagship presentations designed to
heighten awareness and raise the level
of performance on the trade show floor
are: 7 Steps to Maximizing Trade Show $uccess,
Turning Leads into Sales, How to Speak
Booth Rapport, and Managing the 25 Hour
Day. In addition, she has a lineup of
training and educational materials
designed to help and support exhibitors
long after her programs are over. At
special request, Susan creates and
produces customized learning systems for
use in-house for particular
organizations.
Speaking for large and small groups, she
creates a win/win relationship with her
clients. Clients have turned to Susan
for accurate information, skill-building
tools, and relationship strategies. She
focuses on helping clients achieve
success in four critical areas of their
business - planning, promotion, people,
and productivity |
Susan Friedman |
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Seven Powerful Ways Susan Friedmann
Can Help Exhibitors With Her Trade Show
Exhibiting Seminar:
B
Creating the right first impression so
visitors want to spend time at your
booth.
B
Developing relevant qualifying questions
to uncover prospects' real needs.
B
Demonstrating your company's capability
to show and tell.
B
Anticipating visitors' questions.
B
Obtaining commitment and establishing a
follow-up plan of action.
B
Handling competitors and "tire-kickers"
so they don't waste precious selling
time.
B
Appreciating the importance of
non-verbal communication; recognizing
the do's and don'ts, and listening
habits that upset visitors.
Originally from London, England, Susan
has been a consultant, speaker, and
author for over 15 years. Her extensive
experience in the trade show industry
has allowed her to work with several
hundred companies representing more than
30 different industries in the U.S. and
in Europe. |
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As an innovative and insightful speaker,
Susan has been featured at many major
conventions and on several radio
programs. Her book "Exhibiting at Trade
Shows: Tips and Techniques for Success"
has been translated into French, German,
Italian, and Spanish. In addition, she
has recently released a video "The Nuts
and Bolts of Selling at Trade Shows",
and is a regular contributing editor to
numerous professional trade show
publications. |
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