ING Direct
(RETAIL PROMOTION) -
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ING Direct -
This RETAIL promotion was a
unique application for "Trade
Show Magic". The idea was to
stop shoppers and help sell the
ING savings accounts in an
interactive "magical" way.
Seen here - Johnny Ace Palmer
working in the Lakewood Center
Mall.
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The promotion spanned three malls in Los
Angeles, CA and in Queens, NY over a three month
period.
The magic was a welcomed and appreciated not
only by the customers but by the near-by shops
as well!
The added traffic in the area increased sales
for ING and it's neighboring merchants...
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Seen here - Dana Daniels working in the Los
Cerritos Mall.
It is difficult to put a friendly "face" on a
bank, (especially if you are an internet bank),
but Corporate-FX helps to break down the
barriers between the customers and the
institution.
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Save money just like magic...
Make your bank's fees disappear...
The trick to saving your hard earned money...
All of these slogans help ING to "connect with"
and "intrigue" potential customers to learn more
from the kiosk personnel after the magic
shows...
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